In the nine short months since launch, Prime Nutrition is making huge waves and creating headlines within the bodybuilding and supplement industry, most recently with its signing of Mr. Olympia bodybuilding competitor and former Universal athlete, Evan Centopani. Cofounded by Aaron Singerman and PJ Braun, Prime Nutrition is a sister company of Blackstone Labs, but is quickly creating a name for itself with its quality products and growing athlete roster. Although most new nutritional supplement companies and products end up merely being relabeled products with new claims, Aaron and PJ are proving just how different they, their company, and their products are. With a company slogan of "The Best or Nothing," they made their company mission very clear. They aim to set the bar high for companies who hope to follow, and those just trying to stay out of their wake. In this article, they take time from their busy schedules to give us a glimpse of the people and passion behind this breakout company.
There is a strange phenomenon that occurs to individuals during the process of becoming a bodybuilding competitor. This affliction shows no preference for class and can affect every competitor from bikini to bodybuilder equally. When, how, or why this change occurs is unknown but it’s existence and serious nature must be brought to light.
As a competitor, I am often asked, “What is the hardest part about competing and getting ready for a show?” There’s zero hesitation when I answer “the diet!” Why? Because I have a HUGE sweet tooth and not being able to have a sugary treat whenever I want is the single most difficult part of cutting down to the body fat needed to be stage ready. With that being said, the inevitable question arises “what about cheat meals?” Whether you are a competitor or someone following an 80/20 rule diet, cheat meals can be very beneficial and a great tool to use when weight loss is the goal. Understanding the science behind these meals and why they work is key.