Club News

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It may seem a bit daunting when looking to identify and then launch a new program in one’s gym, but with a step-by-step plan in place, the overwhelming task can become much more bearable.

Kari Bedgood, the vice president of marketing and public relations for Active Sports Clubs, offered up a seven-step plan the club uses when launching a new program: identify a need and initiate a business case, design the program, test and develop the program, excite prospective participants through internal and external promotion, launch the program, measure its effectiveness and finally, amplify the program.

InTouch Technology , provider of sales and retention software to over 900 health clubs, today announced the launch of a new iPad Welcome Kiosk. The new version of the InTouch Welcome Kiosk allows clubs to capture lead information by having guests enter their details on an iPad when they walk into a club.

InTouch Technology developed the InTouch Welcome Kiosk to help customers more effectively capture walk-in leads, improve their guest experience, and let sales staff focus on touring and selling to leads. With the InTouch Welcome Kiosk, leads enter their details electronically and the information flows automatically into InTouch Follow-Up. This means that clubs can be sure that follow-up communications are scheduled for every walk-in lead and that they have accurate contact information so staff are able to proactively follow-up. Because the Welcome Kiosk is a self-serve station, clubs can streamline their front desk process and engage guests right away even during busy times.

Life Time opened its first Life Time Athletic — an upscale version of its Life Time Fitness gym, complete with a spa and café  in Michigan on Saturday June 21st, 2014.The 73,500-square-foot facility at 4106 Telegraph in Bloomfield Township will feature cardiovascular and resistance machines, classes, an indoor lap pool, certified personal trainers and nutrition coaches, like Life Time Fitness.

What can you expect at a Life Time Athletic ? Higher-end equipment, dressing rooms filled with complimentary J.R. Watkins all-natural bath and body products and kids entertained with a special program.

Before prospective clients come into your fitness facility these days, they typically know a lot about it. They have looked up your website, scrolled through your Facebook posts and read reviews. They have browsed through your class schedule, compared your facilities to others nearby and shopped prices online.

The world of social media and websites has changed the way that clubs are connecting with customers—and that is a positive thing, says Jay Schwartz, owner of IdeaWork Studios, a branding, advertising and graphic design firm in Santa Barbara, CA.

You don't have to be a fitness industry veteran to realize that high-intensity interval workouts are in high demand.

High-intensity interval training (HIIT), which alternates short bursts of intense exercise with periods of rest, claimed the top spot on the American College of Sports Medicine's annual list of fitness trends, and high-intensity workouts Insanity and CrossFit were the two most-Googled workouts of 2013.

Although the philosophy behind HIIT has been around for decades, fitness facilities can capitalize on its recent popularity by offering high-intensity interval group fitness programs, which can increase revenue and improve retention.

Snap Fitness, Chanhassen, MN, is sponsoring the No. 40 car driven by Landon Cassill in the NASCAR Sprint Cup Series.

Cassill's first race will be June 28 at Kentucky Speedway in Sparta, KY. Cassill also will drive the No. 40 Snap Fitness car in NASCAR Sprint Cup races Sept. 14 at Chicagoland Speedway in Joliet, IL; Sept. 21 at New Hampshire Motor Speedway in Loudon, NH; and Oct. 5 at Kansas Speedway in Kansas City, KS.

Retro Fitness was listed as the #2 Franchise by Forbes.

“Franchising has been the savior of free enterprise in this country,” Art Bartlett, the founder of the real estate chain Century 21, once told a reporter. “It has given the small businessman a way to survive.” That’s not as hyperbolic as you might think. For more than 150 years franchising–from the Middle French word franchir, “to free”–has given countless thousands a turnkey chance to become their own bosses.

Gold’s Gym announced it has acquired eight of nine Aspen Athletic Clubs in the Midwest, including four in Kansas City, Kansas, two in Omaha, Nebraska and two in Lincoln, Nebraska.

As part of the deal, the eight clubs will be rebranded as Gold’s Gyms, which the company expects to take two to three months to complete. All current Aspen memberships will automatically transition to Gold’s Gym memberships and all existing membership agreements will be honored. The eight clubs attained through the acquisition will remain open throughout the conversion.

NEWINGTON, N.H., June 13, 2014 /PRNewswire/ Planet Fitness, the fastest-growing health club franchise in the U.S. known for its extremely affordable prices, is honored to announce that it has been ranked #3 Best Franchise in the country on FORBES' first-ever list of America's Best and Worst Franchises, published earlier this month. Planet Fitness was named No. 3 in the category of franchises with an initial investment of $500,001 and over. Franchise support was rated an "A."

Jesse Wright, a Vietnam War veteran who sustained injury from a land mine uses crutches for mobility. Jesse has been working out three days a week for over 20 years at Wellness Works “I love coming here and using the exercise bikes,” Wright said, noting he uses a recumbent cross trainer that exercises the upper and lower body. “I have fun working out. Some people are curious about me working out, but most are encouraging and tell me I’m doing good.”

Content marketing through internal and external blogs, articles and other mediums is a great way to improve retention and generate leads to your fitness business.

As Merritt Athletic Clubs’ marketing guru, Donyel Cerceo is well aware of this fact, which is why she has spearheaded several different types of content marketing campaigns throughout her time as marketing director.

Xperience Fitness, Menasha, is getting their Supplement Rx display refreshed today and showcasing their customized supplement packages and programs .

At Xperience Fitness, we believe all of the important moments of your life will be enriched when you lead an active lifestyle. We believe everyone everywhere deserves to enjoy all of the benefits of being active and fit. We believe no one should be forced to commit to a long-term contract in order to participate in fitness. We believe no one should ever have to make a choice between quality and price. 

 

California Family Fitness is adding a fourth new health club facility in Sacramento’s Pocket community.

Expected to span 30,000 square feet, the new facility at 1349 Florin Road will feature state-of-the-art equipment, a cardio theater, massage beds, a smoothie bar and more.

Village Health Clubs and Studio 360 helped raise more than $152,500 for cancer research at TGen, the Translational Genomics Research Institute. With the help of dynamic music and motivational instructors more than 200 indoor cyclists participated in the fourth annual Cycle for the Cure - a heart-pumping, two-hour cycling fundraiser.

"This year's Cycle for the Cure far exceeded our expectations. The fun and the enthusiasm with the event were contagious. Now, more and more people are aware of how TGen benefits cancer patients," said event co-chairs Robyn DeBell and Vicki Vaughn. "We most sincerely thank the club management, the instructors and committee members donating their time to this event which further allows the scientific breakthroughs being made at TGen.

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